Women by Nike

The redefinition of Nike Women’s view of femininity and equality is built around a single idea: to be moved, inspired, or electrified — you have to be touched first. This principle translates directly into the visual language: a Swoosh that touches the edges of its frame, and a bespoke typeface where letterforms make contact, creating tension and sensuality through touch. The identity extends across typeface design, color, layout guidelines, retail concepts, and product development.