Armedangels

Armedangels is a sustainable fashion brand that combines ethical production with contemporary design. The project focused on developing a new logomark. The small circle above the A carries several meanings: the aura of an angel, the Earth on the shoulders of Atlas, and a reference to the circular economy. It also revives an old Nordic ligature, where the circle stands for a second A. The logomark connects the brand’s name with its core values: Taking responsibility for the world.