MCWT by Jay-Z

Merchandise for Jay-Z’s Magna Carta World Tour 2013/14. The collection is built around bold black censor bars, referencing classified and certified documents. Among the pieces, a reimagined American flag: stripes and stripes instead of stars and stripes, turning an iconic symbol into a statement on equality and diversity.

Creative direction: Willo Perron & Associates, Images: Mirka Laura Severa, Model: Duco Vanderburg