Schotex

Visual Identity for Schotex Global, a Swiss textile company specializing in high-performance, sustainable fabrics designed in Switzerland and manufactured in Hong Kong. The identity lives at the intersection of luxury fashion and technical performance, the two worlds Schotex bridges for its clients. This duality is built directly into the logotype: flared serifs lend a sense of luxury, while rounded corners introduce a technical, functional character. Swiss precision meets Asian efficiency, in the fabric and in the brand.