Reebok LTD

Visual Identity for Reebok LTD, Reebok’s platform for creative evolution. LTD stands for Learn, Test, Design: a process as old as humanity itself, from stone tools to digital interfaces, the instinct to build on what exists and create something new. The concept is built on questioning the learned, breaking conventions, embracing the overlooked, and finding the unexpected starting point. The logo lockup takes its inspiration from the sizing label inside the shoe, the one element designed purely for function. A custom tracking typeface extends this, placing movement and process directly into the typography. Hacking the hierarchy, one detail at a time.