Rocnation

Logo and custom typeface for Rocnation, Jay-Z’s entertainment company. Home to artists like Rihanna, and the partner behind the Super Bowl Halftime Show. The typeface builds on the original Rocnation stencil logo to create a new aesthetic that is recognizable and confident yet rough and street-inspired, with wide word spacing that maintains its cultural identity. The typeface is used for everything from corporate communications to wayfinding systems at Roc Nation’s headquarters in New York, Los Angeles, and London.