Nike Unlaced

A Visual Identity for Nike Unlaced, Nike’s women’s sneaker boutique. Launched as a site-specific pop-up in Paris during Fashion Week, the concept takes the twisted lace as its central idea, translated into a bespoke typeface that integrates the lace motif directly into the letterforms. The spatial language takes this further: branded tapes and woven strings run through the retail environment, used to sew, wrap, and redefine surfaces and objects throughout the space.