Nike Swoosh Style

Visual Identity for Swoosh Style, Nike’s in-house styling department. The logo uses the Swoosh as a connector — visualizing how styling links individual pieces, references, and cultures into a whole. This idea carries through into text: an underscore serves as the connecting element across typography and small sizes. An understated, utilitarian identity that adapts across all scales without competing with the work it frames. The flexible system covers logo design, layout, guidelines, and interior and packaging concepts.