Orenda

Orenda is a global brand partner that specializes in developing, manufacturing, and distributing consumer products. At the heart of the identity is the concept of Anima Mundi – the ancient idea that all living things are intrinsically connected. This philosophy is reflected in the logomark, which features a pattern of dots that suggest structure, organism, order, and growth. A dedicated iconography system further extends this idea across Orenda’s five core disciplines, creation, production, distribution, strategy, and investment. Each discipline is represented by its own symbol.