Orenda

Orenda is a global brand partner that specializes in developing, manufacturing, and distributing consumer products. At the heart of the identity is the concept of Anima Mundi, the ancient idea that all living things are intrinsically connected. This philosophy is reflected in the logomark, which features a pattern of dots that suggest structure, organism, order, and growth. A dedicated iconography system further extends this idea across Orenda’s five core disciplines, creation, production, distribution, strategy, and investment. Each discipline is represented by its own symbol.