Giahi

Visual Identity for Giahi, one of Europe’s leading tattoo studios, located on one of Zurich’s most exclusive streets. Quietly avant-garde and unmistakably its own, the identity carries the attributes of the craft: edgy, considered, and precise. The logotype reflects this directly, while the icon reinterprets the cross, not merely a reference to Switzerland, but a symbol of cult, spirit, and graphic form, drawing from constructivism, art, and fashion.