Dorothee Schumacher

Visual Identity for Dorothee Schumacher, one of Germany’s most celebrated fashion labels. Designing exclusively for women, the brand’s philosophy centers on timeless, combinable pieces that empower through style, fashion with longevity and purpose at its core. The logotype reflects this confidence with its broad, self-assured letterforms with high contrast and a nod to engraver typography, bold and unmistakably feminine. Everything around it is its counterpoint, restrained and almost geometric, with a soft palette of powder tones and light.